小米
Senior Marketing Manager
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职位描述
【Key Responsibilities】 Brand & PR Strategy 1. Develop and execute Xiaomi EV’s brand communication and PR strategy for the Southwest Europe Markets (including Benelux, Austria, Swiss, Portugal). 2. Shape a clear and differentiated brand narrative aligned with Xiaomi EV’s business and market positioning. 3. Ensure consistency between global brand strategy and local European communications. 4. Translate strategic priorities into effective communication plans across relevant European markets. Media
任职要求
【Requirements】 1. 8+ years of experience in brand marketing, PR, or marketing communications, preferably within the automotive, mobility, or technology sector. 2. At least 3 years of professional experience working with European markets and stakeholders. 3. Professional fluency in English. German, French, Dutch are preferred. 4. Strong understanding of the European automotive and technology media landscape and relevant communication requirements. 5. Proven experience in launching or establishing