小米
Customer Engagement Lead
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职位描述
【Responsibilities】 1. Own the customer engagement and communications strategy across the customer lifecycle, from initial interest through purchase, delivery and ownership. 2. Design and manage lead nurturing journeys that educate, engage and guide customers through the sales funnel. 3. Own customer communication journeys across email, CRM and other direct channels, defining the appropriate message, audience, timing and triggers. 4. Define customer-facing content requirements across the digital
任职要求
【What We're Looking For】 1. Proven experience in customer engagement, CRM, lifecycle marketing, customer communications, digital customer experience or a related discipline. 2. Strong understanding of customer lifecycle management, lead nurturing and how communications influence customer behaviour and commercial conversion. 3. Experience designing automated and triggered customer communication journeys across CRM, email and digital channels. 4. Strong content capabilities, with the ability to tr