美团
User operation expert
职位描述
Responsible for the development and execution of new user strategy in Brazil, understanding user growth logic, and building a sustainable user growth system 1. Deeply understand emerging traffic and new approaches, explore effective new user acquisition channels and strategies with continuous optimization to reach target users; Design and optimize end-to-end growth funnels: from new user registration → first order completion → early habit formation. 2. Manage new user incentive programs and subs
任职要求
1. At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (like e-commerce, O2O, two-sided markets). 2. Well-versed in growth hacking techniques, with hands-on experience in new customer growth, traffic channel operations, and subsidy plans. 3. Proficient in data analysis tools and able to perform attribution analysis using data. 4. Highly attuned to user psychology, skilled at motivating behavior change through incentive des