Marketing Campaign Expert

职位描述

1.Campaign Ownership:Own platform-level marketing campaigns end to end — design campaign mechanics, plan campaign calendars and rhythm, develop supply-demand strategies and promotional mechanics, and drive execution, review, and iteration. Accountable for campaign order penetration and AOV. 2.C-Side Mechanics & Subsidy Strategy:Own the planning and allocation of C-side subsidy budgets for marketing campaigns. Design promotional mechanics and platform voucher strategies based on user segmentation

任职要求

1.5+ years of marketing/campaign operations experience in e-commerce, food delivery, or local lifestyle platforms; e-commerce and food delivery campaign backgrounds preferred. 2.Strong data capabilities: proficient with BI/SQL tools; able to independently perform metric decomposition, root-cause analysis, and campaign review reports. 3.Deep understanding of both supply and users: solid grasp of merchant operations logic (pricing, subsidies, category mix); merchant recruitment or merchant operati